We are a visual community

Bigger Picture is a Copenhagen-based
strategy, learning and design agency, founded in 2003.
We are a passionate group of listeners, synthesizers, designers, illustrators, cartoonists, movie makers and facilitators.

Our team
Jacob Ackey Wolf

Jacob is a designer and illustrator, with a masters in Play Design from Kolding Designskole. He can turn any idea or thought into visuals, whether it's on a stickie note or a mural.

Loa Baastrup
CEO / Visual facilitator

Loa designs and facilitates large scale strategy processes and has trained more than 1000 people in visual facilitation. Loa is co-author of our book Visual Collaboration.

Ole Qvist-Sørensen
Founder / Visual facilitator

Ole has more than 15 years of international experience in facilitating and assisting leadership teams in cultivating a more visual way of working. He is the co-author of our book Visual Collaboration.‍

Sofie Mesterton
Process illustrator

Sofie is an illustrator with a background in the Royal Danish School of Design. She uses visuals to turn complexity into visual clarity. Sofie is the illustrator of our book Visual Collaboration..

Thomas Thorhauge
Process illustrator

Thomas is internationally recognised for his visual storytelling work. He can turn any idea or concept into a powerful illustration with a twist that will make you smile.

Hans Henrik Ruus
Process illustrator

Hans Henrik is from the advertising industry and can draw anything within minutes. He has worked all over the world with international brands.

Marius Klausen
Video development & production

Marius Klausen is a serial entrepreneur with a strong interest in communication and change. He is devoted to making a difference in the world of new media and focuses on making unforgettable animations with Bigger Picture.

Our approach
System visualization

We call our approach System visualization. It is a way of processing complexity so it becomes manageable. System visualization is based on a set of fundamental systems theory assumptions, a focus on group learning and the idea that places where social processes unfold can be considered visual learning arenas.

The Five Building Blocks of Visual Collaboration [tm]

The FIVE BUILDING BLOCKS OF VISUAL COLLABORATION is a systematic method to working visually. Each building block supports you in growing a visual practice. When working with us you will experience how these building blocks guide our shared work and create value.

3 competencies 8 skills

When you work visually, many different competence areas can come into play. We have identified three competence areas that we find particularly relevant in our work. For each competence there are a set of skills we bring to the work.

Our why

Purpose, mission, vision and belief

Purpose: To show the world that it is at least as important to learn to draw as it is to learn to read, write, and count

Mission: To accelerate the use of pen, paper and big picture thinking in all sectors of society

Vision: A society where we teach our children to sketch, synthesize, create overviews, find meaning and draw it out - together

Belief: We believe in the value of seeking, developing and seeing the bigger picture. With a bigger picture mindset you listen differently, you engage differently and you create differently. You automatically create solutions that benefit the larger whole

Principles of practice

Be yourself - Never stop asking questions - Do what matters - Engage with others - Start now

Principles of sustainable practice

We will (to the highest degree possible):

  • Measure and mitigate our greenhouse gas emissions by purchasing carbon offsets
  • Buy products and produce, which are organically and locally made and have a sustainable lifecycle
  • Hire service providers / sub-contractors who work with a similar set of sustainable principles
  • Plan and organize around local resources and people and find ways to contribute to the local community
  • Recycle all that we use, and aim to create zero waste
  • Create solutions that support one or more of the 17 UN Sustainable Development Goals

Since 2009, we have donated 10% of our profits to good causes.

Our clients
private sector

Maersk, LEGO, Roche, IKEA, Novozymes, Vestas, GEA, Tata, Sappi, COWI, COOP, Lundbeck, Grundfos, Haldor Topsoe, Danfoss, Radiometer, Shire, Baxalta, Coloplast, Vifor Pharma, Hartmann, PwC, Bain, Aller, Carlsberg, Deloitte, GN Resound, Ørsted, Getinge, Takeda, Siemens, Triodos Bank, Nets, PFA, Global Alliance for Banking on Values, Merkur Andelskasse, Solar, Axon, Spar Bank Nord, Jyske Bank, Sandoz, BBC, DNV GL, Allianz, Rambøll, Ferring, Mars, Kraft, Alfa Laval, Svitzer, NNE Pharmaplan, Arla Foods, JN Data, Telenor, Carlsberg, Kirkbi A/S, Novartis, NNIT, Gucci Group.

Public sector

Danish Ministry of Education, Danish Ministry of Taxation, Region Hovedstaden, Royal Danish Library, Metro & Lightrail, Hovedstadens Beredskab, Municipalities of Gentofte, Slagelse, Kalundborg, Horsens, Frederiksberg, Esbjerg, Roskilde and Albertslund, Danske Friskoler, Borupgaard Gymnasium, Rungsted Gymnasium, Danish Radio & TV, Norwegian Radio & TV, Kaospilots, Technological University of Denmark, Aalborg University, Roskilde University, Aarhus University, Copenhagen Business School, Lviv Business School, NEXT, Kolding Design School, Sundhed.dk, Danish Health Authority, Energinet, HOFOR, Banedanmark, VIVE, the Danish Police.

Civic and intergovernmental sector

The Danish Institute for Human Rights, The Global Fund, WWF, International Red Cross, Action Aid, Danish Red Cross, Danish Church Aid, 3F, The International Union for Conservation of Nature (IUCN), Climate Action Network, Børns Vilkår, LIFE, Elsass, Lego Fonden, European Commission, UN, United Nations University, UNDP, UNFCCC.

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