The 8th Element for Theory U

When working visually – in any given context - you need a large visual vocabulary.

We believe there are 8 elements you can benefit from working with. The first seven help you show people, places, processes, what is said and thought and teach you to use text, color and effects. The 8th element is your visual language: key words and concepts translated into specific icons.  

This 20-page booklet contains 200 icons and 10 templates for facilitating strategic conversations using THEORY U.

It’s a selection of things, people, places, processes, concepts and templates that we’ve come to believe are some of the most important icons and templates you need when working with THEORY U. The content is based on many years of experience working with THEORY U.

The icons and templates are easy to draw and use as inspiration when you are preparing or on the fly in a meeting. 

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